Accelerating Talent Acquisition:
How LinkedIn Advertising
Boosted
Hiring by 31%
For an IT Company in the Entertainment Industry
Company faced challenges in attracting high-quality talents to support its growth.
By leveraging LinkedIn’s advertising tools and strategic targeting, the company significantly improved its hiring outcomes
CHALLENGES
High competition for specialized skills
Fields like software development and digital media are bursting with possibilities for skilled professionals.
Limited visibility on traditional job boards
The company faced difficulties trying to reach top-tier candidates for niche roles.
Prolonged
time-to-hire
Long hiring
cycles meant
delaying project
timelines and
increasing the
workload on
existing staff.
SOLUTION
The company turned to LinkedIn for its robust professional network and targeting capabilities, choosing LinkedIn’s advertising and Talent Solutions.
TARGETING SPECIFIC JOB ROLES, INDUSTRIES, AND SENIORITY LEVELS
SHOWCASING THE COMPANY’S EMPLOYER BRAND
CAMPAIGN
DESIGN
Sponsored Content
Targeted ads aimed at attracting professionals in Information Technology, Engineering, and Creative roles
Employee Advocacy
Encouraged employees to share job openings and company content, expanding reach.
Timeline
The campaign ran for 12 months, focusing on quarterly hiring cycles to support growth
Talent Solutions
Utilized LinkedIn’s Talent Solutions to source passive candidates and engage with prospects directly.
Campaign
execution
TEAM COORDINATION
POSTING CALENDAR
A/B TESTING
SPENT PER MONTH $650
Utilized LinkedIn’s Talent Solutions to source passive candidates and engage with prospects directly.
Utilized LinkedIn’s Talent Solutions to source passive candidates and engage with prospects directly.
THE
RESULTS
3,399,252 candidates
649,065 candidates
54,857 candidates
FUTURE
STEPS
Expand LinkedIn Advertising Efforts
Increase budget allocation for top-performing ad formats and regions.
Broaden Employee Advocacy Programs
Encourage more employees to share content to further enhance reach and brand visibility.